Choppers and Psychedelia: Crafting the Rick Fairless Beer Can Label with Outfit Brewing for Stroker’s Icehouse
As a Graphic Designer and Illustrator, I embarked on a captivating artistic journey that led to the creation of a unique beer can label for Rick Fairless, the iconic figure behind Strokers Icehouse. This exciting project was a collaboration with Outfit Brewing, where we set out to capture Rick's larger-than-life persona and his deep passion for choppers in a single label. Join me as I delve into the creative process of this project, where artistry meets the spirit of the open road.
Unveiling Rick Fairless: A Chopper Enthusiast
The Man Behind Strokers IceHouse
Rick Fairless is no ordinary figure in the world of motorcycles. He's the brains and brawn behind Strokers Icehouse, a legendary destination for bikers and enthusiasts. Rick's significance in the chopper community is unmatched, and he's known for his unwavering dedication to custom motorcycles, making him the perfect muse for this project.
Trippy Elements and Symbolic Imagery: Crafting the Illustration
An Artistic Ride Through the Galaxy
The heart of this label design is a mesmerizing illustration that cartoonifies Rick riding a favorite colorful chopper, and seamlessly combines elements of tie-dye and psychedelia. Rick Fairless, astride his iconic chopper, is depicted floating through the galaxy. The illustration incorporates a myriad of symbolic elements, including the pupil of Rick's eye transforming into a peace sign, paying homage to the spirit of the '60s and the era of counterculture.
The Artistic Universe Unleashed
Around Rick's custom cartoon, we find an array of surreal elements that pay homage to artistic greats. The Von Dutch flying eyeball, Salvador Dali's iconic melting clock, a colorful Alice in Wonderland-esque snail, and whimsical mushrooms climbing across the sky create an artistic dreamscape. Rick's custom cartoon features tie-dye and black-and-white dripping zigzags across his spectral sunglasses, capturing the essence of his vibrant personality.
Weird Galactic Tie-Dye Background
The label's background sets the stage for this cosmic journey. A surreal galactic scene unfolds in vivid tie-dye hues, amplifying the psychedelic atmosphere and tying together all the elements into a harmonious whole.
Conclusion: An Artistic Tribute on Every Can
In the realm of beer can label graphic design, the Rick Fairless label for Outfit Brewing stands as a testament to creativity, individuality, and the shared love of choppers. It's a label that encapsulates Rick's passion for the open road and his connection to the artistry of counterculture. I'm excited to share this artistic adventure with you and invite you to savor a taste of the creative spirit with each can of Rick Fairless beer. 🍻🎨🏍️
Illustration and Graphic Design by: Rita Carr
Brewer: Mike Frazer
Brewed by: Outfit Brewing
Sold exclusively at: Stroker’s Icehouse Dallas
